Flute Theory

$10,000+

Raised

15+

Nonprofit Partners

1m+

underprivileged beneficiaries

NON-Profits

Flute Theory started with a simple yet powerful mission: to empower the underprivileged, one dance and one song at a time.

Before Flute Theory expanded into a multi-faceted creative studio, it began as a grassroots philanthropic initiative built around dance and live performance. Founded and envisioned by Madhuri, Flute Theory partnered with nonprofits worldwide to turn art into action. Madhuri donated her time teaching dance and choreographing stage productions with live singing. In exchange, students contributed directly to nonprofit partners, transforming each rehearsal and performance into a means of giving back.

Through this model, Flute Theory has raised over $10,000, supported 15+ nonprofit organizations, and helped reach over 1 million beneficiaries across underprivileged communities globally.
Today, Flute Theory has grown into an award-winning creative brand producing original music, music video & films, and multimedia works. Its roots remain deeply tied to its social mission, uniquely pioneering stage dance productions with live singing in the Bay Area while continuing to blend music, dance, and storytelling into lasting social impact.
Narayan Iyer

Narayan Iyer

Co-founder IDF

“Our Grateful thanks to the IDF Social Ambassadors – Madhuri and Malini – for supporting education projects in India. Also special thanks to their mother Mrs. Rama Murali Krishnan for teaching children at IDF project – Vimala Centre. Madhuri started an initiative `Zumba for a Cause’ in the Bay Area in the US and mobilized support for children in IDF projects. Salutations to the entire family for spreading goodness.”

Sahil Sabrawal

Sahil Sabrawal

Operations Head, Volunteering Solutions

“The mother-daughter duo of Rama and Madhuri volunteered for childcare program in an orphanage in Rabat, Morocco and here they share some beautiful memories of their journey. Our best wishes are always with them as we can’t thank them enough for the time they spent with the kids and the happiness they bring in the children’s lives. “

Alicia Garcia

Alicia Garcia

Associate Director, Project WeHOPE.

— “Our friends at Flute Theory raised an amazing $575, that’s over the initial goal! A very special thanks to everyone who helped make their fundraiser goal come true for great causes and all who had a wonderful time in dance class ❤!”

— “A big thanks to our friends at Flute Theory who after a 4-week dance workshop fundraiser donation to us that exceeded its goal, they also came in and dedicating time to volunteer at our shelter helping serve clients ❤”

— “Thanks so much for coming and serving. I heard great things about your group. Next time your group should perform a dance. Our clients would love it. We truly appreciate you. I look forward to next time your group comes to serve. Thanks so much for your kindness and generosity. How amazing that you were able to exceed your goal”

Bryndis Hjalmarsdottir

Bryndis Hjalmarsdottir

Event Specialist, The Children’s Cancer Association

“A heartfelt thanks to Madhuri for supporting the Children’s Cancer Association. The funds you raised through your celebration of music and dance will go towards our mission of delivering transformative moments of JOY for seriously ill kids, teens, and their family members.Thank you so much for your amazing contribution. Your performances look so joyful and fun. What an incredible group you are! !”

Bharat Ke Veer

Bharat Ke Veer

(India’s Bravehearts)
“Congratulations on first Anniversary of Flute Theory. We appreciate your concern for our martyrs and your efforts to raise funds for their families. BKV Team appreciates your concern for martyrs and wish you all the best in your initiative. We appreciate the initiative of Flute Theory team and thank them for the contributions”
Prashant Godiwala

Prashant Godiwala

Founder, Sneha Karma Foundation
“Thank you, Madhuri Murli, “Flute Theory’ and all Dancers for the beautiful gesture of dancing to support Sneha Karma Foundation…truly appreciate the gesture. Thank you for donating all the funds collected as part of your dance class to support Sneha Karma Foundation . Your donations will go a long way in supporting the girls in the program.”
Stefan Martyres

Stefan Martyres

Cancer Patient’s Aid Association, India

“Your gift of $1000 will put a big smile on the faces of many patients and their families at CPAA. We wish we could be there to witness the brilliant performances and efforts put by each and every one at team Flute Theory. Thanks a million for supporting us. Being miles away from India you’ll have proved that distance, time and place doesn’t matter when you truly believe in helping someone in need. Words are too less to express our gratitude toward Flute theory and Madhuri who has gone all out to support us. You truly inspire us!!”

Benefactors

Benefactors

Cancer Patient’s Aid Association

“We are truly inspired by you Madhuri & the Flute Theory, it was an absolute pleasure witnessing your mom receive an award on your behalf yesterday! ☺️

Thank you for all the support you have rendered all through Musical May! ❤️

While Musical May has ended, we cannot forget the instrumental contributors who made it all possible. These extraordinary winners, inspired people to choose life, not tobacco. They used their voice to give back and helped people get their voice back.”

Madhuri Lakkapragada

Madhuri Lakkapragada

Mother of Rudra
“ Thank you everyone for all your support and prayers. We are blessed to have you all. Madhuri Murli 🙏 My love to the little ones and special thanks and hugs from Rudra ❤️.He will surely recover from this journey when little hearts like you angels join in praying for his recovery. The best art of healing through dance. “
Deb Jarrett

Deb Jarrett

Founder, Dharamsala Animal Rescue
“Madhuri, WOW! I cannot thank you enough for raising $1200 for Dharamsala Animal Rescue. I just so wish I could have seen the performance. I will just have to make with the video. When I was in India last month, I was showing our female staff the videos and they were amazed. Shivu, our Program Manager, who loves to dance really wanted to join in! Congratulations & Thank you so much!”
Christine Biancheria

Christine Biancheria

Friends of Aseema
“THE KINDNESS OF MADHURI MURLI In the past few weeks, we have received an outpouring of support from so many old and new Friends of Aseema. We are joined by Madhuri Murli, whose life’s journey has taken her from Mumbai to San Francisco where she created a space for dance and music lovers. Madhuri uses her efforts to the greater good, raising money for the underprivileged, and has a following of thousands on Instagram. Madhuri hosted an online fundraiser for Friends of Aseema to help us spread the word and support the Aseema Charitable Trust in these terrible Covid-19 times. Madhuri stepped out of nowhere and extended her hand. A heartfelt thanks to her for her kindness and leadership in showing the hopefulness of sharing and standing together. I am learning that in so many ways, big or small, seeds are planted that grow, and we did get some donations, and also I got to have a nice time and meet, even if indirectly, a very nice and interesting person.”
Stephanie Salgado

Stephanie Salgado

Community Resource Manager
“Dear Madhuri, The families and staff at Family Supportive Housing extend our sincerest gratitude to you for your meal donation from El Greco. Your act of kindness helps us ensure our families enjoy a delicious and nutritious dinner. Thank you very much for your generosity. Family Supportive Housing’s mission is to guide families experiencing homelessness from crisis to self-sufficiency. Despite the uncertainty and challenges that we have all endured this year, we sincerely thank all the members of our community for their support and helping us make our goals possible. You make a difference!”

Glimpses into Madhuri’s creative journey till date

Through Flute Theory, Madhuri hopes to achieve her goals of a philanthropist contributor to the community of dance and music lovers. Her motto in life is “Believe to Achieve” and she invites you to join her in this enriching journey. 🙂
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In 2009, Madhuri played the female lead “Suhani” in Indian contemporary live musical “Mission Suhani”, in San Francisco which was storytelling through live singing. In 2011, She played the female lead character, “Meera” in a Bollywood musical, “NINE”, an entertaining blend of acting, singing and dancing.

In 2009
In 2012
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In 2012, Madhuri partnered with Swapnil Mehta (a top finalist at Dance India Dance competition) to compete in San Francisco Utsav, a Star Plus Dance Competition. The team, “Velle Rockers” won the first place at the competition, bringing home the shining Star Plus award.

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In May 2013, going beyond these competitions, Madhuri trained teams to prepare for notable Bay Area Bollywood dance performances and showcases. One such Bollywood Garba style performance got over a million hits on YoutTube.

In May 2013
May 2014
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To expand horizons, and to learn dance by technique, Madhuri trained in other dance styles such as Salsa and Flamenco. As part of the Salsa Montuno Protegé team, she had an opportunity to perform at the LA Salsa Congress in May 2014.

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In 2014, Madhuri found her heart and home in Bollywood. She went back to roots and started teaching a weekly Bollywood class at Ariel Dance Productions. Her class performed at multiple showcases each year at Ariel.

In 2014
April 2016
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Madhuri continues to partner with with Miss Simone Roberts, (Director, Ariel Dance Productions) and other instructors at Ariel to conduct workshops, showcases and prepare teams for competitions. She prepared a team in April 2016 from Ariel for the notable Charitable Care Foundation Competition in Bay area in 2016 to compete in the Bollywood category.

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In September 2015, Madhuri released her first original music single, “Tera Khuda”, as a tribute to her father. Tera Khuda was written, composed and sung by Madhuri. The music video has earned over 2500 subscribers on YouTube.

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In September 2015
In April 2016
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This inspired her to come up with her second single “Dostiyaan – A tribute to friendship” in April 2016.

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In November 2016, Madhuri performed with Arya Dance Academy to be part of the troupe for an opening act at Dodger’s stadium, Los Angeles. This was part of the opening ceremony to honor the All Star Cricket league that included notable Indian team cricket legends such as Sachin Tendulkar, Rahul Dravid, etc.

In November 2016
In March 2017
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In March 2017, Madhuri released her third music single “Khushi – The pursuit of Happiness”. This song was written, sung, composed and choreographed by Madhuri and performed along with students of her Ariel class tying together singing, music, dance and joy all at once.

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In Aug 2017, Madhuri came up with her first ever duet along with her sister, Malini Murli, which was also her first take at a mash up of 3 songs. Like other 3 original compositions, this song was also released on across all platforms (iTunes, Spotify, Saavn, YouTube, Facebook)

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In Aug 2017
choreograph/perform
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Madhuri continues to choreograph/perform at multiple corporate events, dance showcases and Bollywood gigs in San Francisco Bay Area. She also spends time on the side expanding her horizons and learning new dance styles such as Russian folk and Flamenco, Bhangra, fusion jazz, etc.

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Madhuri truly believes in giving back to the community through dance and Music. She has conducted programs such as “Zumba for a cause” to teach dance and raise funds for underprivileged kids in India joining hands with her mother and sister in their mission to support the Indian Development Foundation.

Zumba for a cause
In April 2016
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In April 2016, Madhuri flew to Morocco along with her mother to volunteer at an Child Care center and help spread the joy of dance and music with the beautiful children of Morocco. Till date, Madhuri has raised ~$1000 through dance & music to support organizations in India and Morocco. Additionally, she serves time weekly at Kaiser Permenante as a medical volunteer to help share smiles with patients.

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In Oct, 2017 through Ariel Dance Production showcase, Madhuri and her students were able to raise money for 8 underprivileged causes . Additionally, with help of corporate matching programs, they raised over $1000 in just one show. The causes supported include: Blossom Birth, Teach to Lead, Indian Development Foundation, Brown Girls do Ballet, Humane Society of Silicon Valley, Cardiomyopathy, Nine Lives Foundation and St. Jude’s Children’s Hospital.

In Oct 2017
In Nov 2017
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In Nov 2017, Madhuri conducted a 4-week workshop including dance instruction and choreography culminating into an informal showcase to raise money for Project WeHope, a shelter in Palo Alto, CA. The mission of Project WeHOPE is to help homeless individuals and families, and those at risk, to rebuild their lives. This workshop raised funds thanks to 20 contributors, over 15 students and 7 participants that finally performed on stage. Together, they not only met the fund-raiser goal but exceeded it.

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In Feb, 2018 Madhuri Released her 4th Original Composition & Music video, “Ehsaas – A moment in time” on the eve of Valentine’s day to celebrate what defines this day. Not the person, not the relationship but that feeling. To celebrate that moment, to celebrate what it made you feel, to celebrate whatever “being in love” means to you, to celebrate YOU!

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In Feb 2018
In April 2018
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In April 2018, performers of Flute Theory raised over $800 in support of Children’s Cancer Association by contributing two exciting pieces to Ariel’s Dance Cinematique.

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In June 2018, Madhuri had the joy of teaching and performing on stage with 3 year olds who made it worth their while by making a difference to their friends at Indian Development Foundation

In June 2018
In July 2018
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In July 2018, YouTube did a 30 second promo video shoot on Flute theory thats now live to Flute theory’s YouTube channel globally.

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Flute Theory turned ONE year old in September 2018! Thank you everyone for the love, wishes and support! Year ONE has been amazing and looking forward to scaling more heights, making a difference to more causes in the years to come!

In September 2018
In September 2018
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In September 2018, Flute theory was featured in its first ever press release

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In September 2018, Madhuri released her sixth music video and second mashup of two soul-stirring songs, Teri Deewani (by Kailash Kher), Nachdi Phira (from Secret Superstat by Meghna Mishra) sung & choreographed by Madhuri, performed by Madhuri, Sweta Mehta and Maninee Vibhande

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In September 2018
In October 2018
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In October 2018, Madhuri trained a team of performers to raise funds for Bharat Ke Veer, (an initiative by the Govt. of India) to benefit the families of Indian martyrs. The team performed at Ariel Dance Product, 2018 showcase

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In December 2018, Madhuri trained a team of performers to raise funds for Sneha Karma Foundation to support the underprivileged girls of India, for self reliance and self dependence. The team performed at Ariel Dance Productions, Holiday showcase.

In December 2018
In January 2019
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In January 2019, Madhuri performed at her first ever gig in Mumbai, India. She performed the unplugged versions of all her original songs and mashups as part of Music Unfiltered at Adagio (Mumbai, India), hosted by Hooted1ce

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In April 2019, Flute Theory partnered with Cancer Patient’s Aid Association, India to raise funds and support their noble vision to address the causes of exponential increase of cancer cases in India due to lack of cancer awareness. Madhuri trained a team to perform at Ariel Dance Productions, Spring Folic showcase.

In April 2019
In May 2019
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In May 2019, Madhuri participated in Musical May campaign to support the Cancer Patient Aid Association to spread awareness for cancer caused by Tobacco and raise funds through music and singing. She was one of the top contributors and one of the winners of the campaign. Madhuri was awarded and facilitated for this honor at the prestigious Shankar Ehsaan Loy concert.

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In June 2019, Madhuri trained a team of dancers and a team of little kids who came together to help support a little boy named Rudra, who at 17 months had a major brain injury from an accidental fall. She helped his parents raise fund by having the kids and adults trained for Ariel Dance Productions Dancepiration recital and in return, donate tuition for Rudra’s fundraiser

In June 2019
In Sept 2019
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In Sept 2019, Madhuri partnered with Dharamsala Animal Rescue, that is helping eradicate the suffering of street animals in India, and humanely reduce stray population, end deaths by rabies, and promote better relations between humans and animals. Madhuri trained a team of 15 dancers for an 8-week dance for a cause that culminates into performing at Vision in Motion Dance Concert, on 9th Nov 2019.

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In March 2020, Madhuri released her 5th Original composition and 8th music video, “Apnalein Zindagi”. This song like others, was also released across all major music platforms such as Spotify, Apple Music, JioSaavn, Gaana and Amazon Music. It crossed over 100K streams on YouTube.

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In March 2020
In April 2020
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In April 2020, Madhuri created a virtual dance for a cause event called “Best of Me” to help support and heal out of the painful Covid-19 time. A throwback to some of past choreographies in an easy to follow, fun, cardio compilation. Madhuri was supporting Aseema Charitable Trust , an NGO in India that helps children of marginalized community, impacted by Covid-19 to provide basic food & essentials.

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2020, unlike any other year, had been eye-opening on what really matters. Like many, Madhuri decided to pick up a new skill for a creative outlet. A few moments of clarity & profound times have culminated into her first ever book, “The Prize and Price of Getting (Un)comfortable”.

In 2020
In June 2021
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In June 2021, Madhuri and her work was featured in Storiyaan, stories that inspire. She was interviewed about  her music composition inspiration, life story, multitasking abilities, and musical experiences as a rookie in this exclusively curated interview with Storiyaan

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