Product Marketing & Leadership Coaching
Madhuri Murlikrishnan is a seasoned Product Marketing leader with 16+ years of experience across B2B and B2C bringing new productsto market, driving adoption, and growth.
At Adobe, she shaped the outbound and inbound marketing strategy for Adobe Video partners that contributed to the success of a $2B Adobe video business (Adobe Premiere Pro and After Effects), delivering 20% market share growth and driving a 47% lift in flagship feature adoption. At VMware, she led partner marketing efforts contributing to $700M cloud provider partner ecosystem, scaling product adoption 80x and enabling global sales and partner teams.
Madhuri spent her early career in management consulting at Accenture and Slalom, working with Fortune 100 companies acrosstech, retail, fintech, healthcare, and media. That breadth of exposure gave her a sharp understanding of how different business models operate and what it takesto drive alignment and resultsin complex environments.
Madhuri has experience launching 0 to 1 products and scaling them across global markets. She excels at building go-to-market strategies from the ground up, crafting clear positioning, and driving execution across cross-functional teams including product, sales, PR, and global marketing. She is a proven people leader who has built and scaled highperforming product marketing teams, with a strong focus on hiring, coaching, and developing talent.